Updated:
← Back to Top 9 Bookkeepers in the Salt Lake City-Murray Area, UT (2026)

Proactive Accounting & Advisory Services

Evidence Score 23/100 at 72% evidence coverage 8 of 9 on the Salt Lake City-Murray area list How the score works

What we could verify

Registered business?
Not verified
CPA license or firm permit?
Not verified
Publishes prices?
Not stated on its website
Local or remote?
Local
Software?
None named on its website

1 of 5 answered from a dated source.

Documents 2 of 5 core services; IRS preparer record found for a named person.

Score breakdown

Documented services + buyer fit13 of 40 pts, 40 checked
Independently verifiable qualifications6 of 20 pts, 6 checked
Operational + pricing transparency0 of 25 pts, 22 checked
Verified identity + continuity4 of 15 pts, 4 checked

Dark bar: points earned. Grey bar: the weight we could check.

Evidence

Unless a row says otherwise, the source is the named page of Proactive Accounting & Advisory Services's own website (self-reported), read Sep 26, 2026.
ClaimWhat the source showsSourcePoints
Business name Proactive Accounting & Advisory Services home page
Website https://aproactivecpa.com/ home page
Office locality West Jordan, UT home page
Phone +18019359860 home page
Offers bookkeeping Documented: ...our advice to your specific needs. Accounting Software Selection & Implementation Bookkeeping/Write-Up Business Consulting Business Entity Selection Estate & Trust Tax Preparation... /services
Payroll coordination Documented: ...Financial Analysis Financial Statements IRS Representation Management Advisory Services Payroll Services Retirement Planning Sales Tax Services Tax Preparation & Planning... /services 4 pts (max 4)
Month-end close + reporting Documented: ...Consulting Business Entity Selection Estate & Trust Tax Preparation Financial Analysis Financial Statements IRS Representation Management Advisory Services Payroll Services... /services 6 pts (max 6)
Local / remote model stated Local /services 3 pts (max 3)
Bookkeeping designation (AIPB/NACPB) or IRS preparer record IRS preparer record for Jennifer Higley · Enrolled Agent, Annual Filing Season Program record (on the IRS record) · business name on the record: Proactive Accounting & Advisory Services IRS preparer records
Third-party
Nov 10, 2026
6 pts (max 6)
Working contact route verified [email protected] (mail server found) DNS check
Third-party
Sep 26, 2026
2 pts (max 2)
Privacy / data-handling page Documented: Accessibility / Privacy Policy /privacy 2 pts (max 2)

Checked and not found

  • Not documented. Checked 6 pages of the firm's own site on 2026-09-26 (Firm's own website): Monthly bookkeeping (0 pts, max 8); Catch-up / cleanup (0 pts, max 5); AP / AR (0 pts, max 4); Industries served (documented) (0 pts, max 5); Software supported (0 pts, max 5); Pricing approach published (0 pts, max 6); What is included / excluded (0 pts, max 5); Onboarding described (0 pts, max 4); Reporting cadence stated (0 pts, max 4); Named contact / team (0 pts, max 3).

Not verified (not checked yet, so each scores 0 and counts against coverage): Service area; Active CPA firm or individual license (state board) (0 pts, max 8); Current QuickBooks ProAdvisor or Xero advisor listing (0 pts, max 6); Communication channel / process (0 pts, max 3); Entity found in the state business registry (0 pts, max 6); Operating 1+ year (registry formation date) (0 pts, max 5).

Check it yourself on the state's own records: Utah Board of Accountancy license search and business registry search.

  • Bookkeeping designation (AIPB/NACPB) or IRS preparer record: The IRS's public file of active tax preparers (PTIN holders, updated 2026-08-14) lists Jennifer Higley under the business name 'Proactive Accounting & Advisory Services' in West Jordan, UT. The record lists: Enrolled Agent, Annual Filing Season Program record. It is one individual's IRS preparer record, not a firm license or a directory listing. It does not prove service quality.
  • Working contact route verified: The email address the firm publishes is on a domain that accepts mail (MX record present).

Data limitations

  • 19 of 21 evidenced items come from Proactive Accounting & Advisory Services's own website and are labelled self-reported.
  • No ratings or review counts are published here. Why.

Is this your firm?

Claim this listing to correct a field with evidence, or report a correction. Claiming confirms ownership only; it does not change the score.