Updated:
← Back to Top 9 Bookkeepers in the Salt Lake City-Murray Area, UT (2026)Goodrock Bookkeeping
Evidence Score 35/100 at 75% evidence coverage 5 of 9 on the Salt Lake City-Murray area list How the score works
What we could verify
- Registered business?
- Not verified
- CPA license or firm permit?
- Not verified
- Publishes prices?
- Not stated on its website
- Local or remote?
- Not stated on its website
- Software?
- QuickBooks
1 of 5 answered from a dated source.
Documents 3 of 5 core services.
Score breakdown
Dark bar: points earned. Grey bar: the weight we could check.
Evidence
| Claim | What the source shows | Source | Points |
|---|---|---|---|
| Business name | Goodrock Bookkeeping | home page Oct 19, 2026 | |
| Website | https://www.goodrockbookkeeping.com/ | home page | |
| Office locality | West Valley City, UT | home page | |
| Phone | +13854573562 | home page | |
| Offers bookkeeping | Documented: Goodrock Bookkeeping | For Home-Service Contractors in Utah 0 You built this business. You should understand... | home page | |
| Monthly bookkeeping | Documented: ...will work with your CPA directly, so tax time is as smooth sailing as any other month. Monthly Bookkeeping & Close We don’t want to bury you in numbers, so along with your... | home page | 8 pts (max 8) |
| Catch-up / cleanup | Documented: ...a bookkeeper who knows your business, not just your transactions. Quarterly Review Call Behind on your books? We scope a project to get you current before monthly services begin.... | home page | 5 pts (max 5) |
| Month-end close + reporting | Documented: ...& Close We don’t want to bury you in numbers, so along with your standard reports (P&L, Balance Sheet, and Cash Flows), you’ll also get your Executive Summary: half a page of... | home page | 6 pts (max 6) |
| Software supported | QuickBooks | home page | 5 pts (max 5) |
| Onboarding described | Documented: ...where things stand. We handle the rest. You start fresh. Catch-Up & Cleanup Bookkeeping How it works Book a free call 1 Pick a time that works and we'll talk for about 30 minutes.... | home page | 4 pts (max 4) |
| Named contact / team | Goodrock Zachary Petersen, Owner | /about | 3 pts (max 3) |
| Working contact route verified | [email protected] (mail server found) | DNS check Third-party Sep 26, 2026 | 2 pts (max 2) |
| Privacy / data-handling page | Documented: Privacy Policy | /privacy | 2 pts (max 2) |
Checked and not found
- Not documented. Checked 4 pages of the firm's own site on 2026-09-26 (Firm's own website): AP / AR (0 pts, max 4); Payroll coordination (0 pts, max 4); Industries served (documented) (0 pts, max 5); Local / remote model stated (0 pts, max 3); Pricing approach published (0 pts, max 6); What is included / excluded (0 pts, max 5); Reporting cadence stated (0 pts, max 4); Communication channel / process (0 pts, max 3).
- Not verified. Searched the IRS PTIN holder file (updated 2026-02-23) for business name 'Goodrock Bookkeeping' in West Valley City, UT on 2026-09-27: no matching preparer record (IRS preparer records): Bookkeeping designation (AIPB/NACPB) or IRS preparer record (0 pts, max 6).
Searches that find nothing are not a mark against a firm. How we search.
Not verified (not checked yet, so each scores 0 and counts against coverage): Service area; Active CPA firm or individual license (state board) (0 pts, max 8); Current QuickBooks ProAdvisor or Xero advisor listing (0 pts, max 6); Entity found in the state business registry (0 pts, max 6); Operating 1+ year (registry formation date) (0 pts, max 5).
Check it yourself on the state's own records: Utah Board of Accountancy license search and business registry search.
- Working contact route verified: The email address the firm publishes is on a domain that accepts mail (MX record present).
Data limitations
- 20 of 22 evidenced items come from Goodrock Bookkeeping's own website and are labelled self-reported.
- No ratings or review counts are published here. Why.
Is this your firm?
Claim this listing to correct a field with evidence, or report a correction. Claiming confirms ownership only; it does not change the score.